I’ll try my best, to make this topic as fair, logical and educative. Nope, this isn’t going to be another Mom&Pop article debate about SEO vs paid advertising. I’ve read too many articles portraying SEM (Pay-per-click) advertising as a wasted marketing effort. Many marketers condemn SEM while praising SEO efforts. Well, with web analytics around [...]

Call it textbook SEO, call it recycled rubbish, call it smart talk or perhaps, bollocks.
Do you see me already? What i’ve been itching to write about is how textbook SEO is fast becoming (or already is) outdated, ineffective and a wasted effort, how we are moving into the ‘art’ aspect of SEO and making the [...]

What Google says
For starters, here’s what GOOGLE says,
The Sitemap Protocol allows you to inform search engines about URLs on your websites that are available for crawling. In its simplest form, a Sitemap that uses the Sitemap Protocol is an XML file that lists URLs for a site. The protocol was written to be highly scalable [...]

 
As i mentioned, keep yours eyes wide and your brains tickled because the topic at hand MAY change numerous aspects of Marketing and Website promotions (”and a whole lotta stuff“).
LSWHAT?
LSI or Latent semantic indexing will cause many sites to move in rankings, being another part of the SE’s infamous algorithms.  LSI will permit a search engine to [...]

The will never be an exact formula for an optimal SEO campaign, as many consultants or marketers would have found out by now. While i cannot forsee a decrease in the demand and importance of optimising sites and promotional web marketing efforts, the future of SEO, in my eyes lay in logic. What do i [...]

Today i’ll be talking about how to get high search engine rankings. It doesn’t matter if you are in Singapore or a worldwide location. The picture above pretty much sums it up. You may direct your head of advertising to Matt Cutts desk at Mountain View, California. (For those of you who don’t already know, [...]