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  • Archive for the ‘SEM’ Category

    Are You a Dumb Marketer? - “Metricsize” Your Landing Pages or Lose Money

    Monday, June 16th, 2008

     
    Are you leaving money on the table with your site? The most common and daft statement i hear many site owners and marketers say is, “Oh…. But we’re not an ‘E-Commerce’ Site… We don’t sell anything…” Is that silly or what? Does that mean to say that only people selling products or services online should make [...]

    Organic SEO vs PPC (Paid advertising) - Which packs a punch

    Saturday, June 14th, 2008

     
    I’ll try my best, to make this topic as fair, logical and educative. Nope, this isn’t going to be another Mom&Pop article debate about SEO vs paid advertising. I’ve read too many articles portraying SEM (Pay-per-click) advertising as a wasted marketing effort. Many marketers condemn SEM while praising SEO efforts. Well, with web analytics around [...]

    SEO - Art, Science or recycled “tacky techie talk”?

    Thursday, June 12th, 2008

    Call it textbook SEO, call it recycled rubbish, call it smart talk or perhaps, bollocks.
    Do you see me already? What i’ve been itching to write about is how textbook SEO is fast becoming (or already is) outdated, ineffective and a wasted effort, how we are moving into the ‘art’ aspect of SEO and making the [...]

    Semantic Indexing just better search? A smarter search.

    Tuesday, June 10th, 2008

     
    As i mentioned, keep yours eyes wide and your brains tickled because the topic at hand MAY change numerous aspects of Marketing and Website promotions (”and a whole lotta stuff“).
    LSWHAT?
    LSI or Latent semantic indexing will cause many sites to move in rankings, being another part of the SE’s infamous algorithms.  LSI will permit a search engine to [...]

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    Ensuring you’ve hired an SEO who is proficient and can confidently get you results can be a daunting task. Do ensure that the SEO pratices only “white hat” SEO and not a concoction of amatuer black hat techniques that can get your site banned for spam. See Google’s Guide on hiring an SEO. If you are considering hiring SeoProSingapore as your official SEO consultant, get a lick of our SEO services.