Singapore SEO-Web design methodology (Part2)
As promised, this is a continuation of the seo-web design methodology SEOPRO uses ourselves. It of course isn’t a hard and fast rule, rather just a healthy practise to get the most juice out of your campaign. So here goes.
4) Web Design Implementation
Next we come to the design of the site and the content that is going to be inserted. Who will do the design? Will you outsource this task or does the Company for example have an in-house web developer. Next thing is the SEO. Who will optimise the content and site? Again, outsourced or in house?
Anyhow, either way you choose to go about it, here are a few back to basic tips to recall. Meta tags are proven to get sites higher ranked than sites with meta tags not optimised at all. Content for example should have you preferred keyphrases spread throughout, strategically. There are too many other on page factors you should also take into account. Related pages should be interlinked with relevant text. What about images? They tend to cause a slow page load time, and even with small file sizes, they irritate the hell outta visitors. Here you go. Go to my resource page and you can find lotsa very insightful SEO tutorials I’ve put up for your use. Completely free. SEO and Search maketing tutorials.
5) Testing you Site
Okay now we arrive at testing your site. Remember, this post isnt to bog you down wit intensive exercises of running your site through web analytics programmes for days and staring at spreadsheet reports. We’ll just stick with the absolute necessity. Well the first logical thing would be to et people to scrutinise your site, always ensure an organised user experience and while you’re at that, run your site through a W3C validator. Make sure it is web compliant. The next basic thing would be to run your site through a “broken link” checker. I like this application, it gives a fairly good report. Alternatively, always feel free to utilise the host of tools i have on SEO-PRO-SINGAPORE.
6) Maintaining your site
Maintaining your site is just as important as any other step in this 2 part tutorial. You are up against search engines which change their algorithms frequently. If you do not maintain your site, it becomes stagnant, falls into supplementary listings, loses ranking, loses authority and ultimately all the effort you’ve dumped in initially. Who will conduct an SEO maintenance plan for your site? Will you engage external Consultants to rain your IT department for example? Here’s a simplified list so you have an idea of what a maintenance detailing should consist of. Look at point 7 of our SEO services page: SEOPRO services
More importantly, what a maintenance plan should focus on is the refining of keyterms. Tracking your results through simple log analyzers or intensive web analytics programmes can giveyou a good gauge of how responsive certain keyterms are performing. From there, it should be an integral part of your maintenance plan to constantly refine your keyphrase lists and test test test. “Is this really important?”, you ask. It sure as hell is, because tuning your keyword list can mean the difference between a wasted lead and a conversion, which means not leaving money on the table.
