Site promotion - How to go about it, the SMART way.

Yes, today’s topic i’m gonna share about what is effective site promotion. SEO(organic) and SEM(paid) do contribute to site promotion. But let’s put that aside today. I’m gonna write talk about article marketing and how this single strategy stands out among most other online marketing strategies.

Content is king and we all know that. What does unique content do?

1. Establishes yourself as an authority on the subject.
2. Gives your readers value
3. Has the leverage of utilising rich content and keyword prominence and density NATURALLY (which is what the search engines love)
4. An excellent form of delivering targeted traffic to your Site. Targeted traffic in this context is traffic that converts. Traffic that can Monetize

So how do we go about article marketing? Exactly. I’m gonna outline steps that you can take to kickstart your article marketing strategy fast.

1)   Firstly, i must establish that this is something you cannot run from. You can to put on your writing cap and start create original and valuable content. It can be in the form of press releases or a “know how” article. Whatever form of article you’re writing, make sure is unique and of value.

2)   Once you’ve done that, a basic step would be to submit your articles to article directories and article distribution sites. Here are the top 10 with pagerankinformation. Submitting your articles to directories with High pagerankcan contribute to getting your article indexed and found on the search engines more effectively. Apart from that, it can lead to a boost in Pagerank for your site. Remember, in SEO, this isn’t a guarantee despite what many will say. It’s simply a rule of thumb to follow.

3)   When you create your articles, it will help greatly if you SEO your content. Meaning to have keyword or keyphrase rich content. Here are some tips on SEO-ing your article content effectively:

• Optimise your content in a natural way, don’t just simply spam or keyword stuff the whole article.
• Use your article title effectively, making sure your main keywords or points are in your title.
• Links provided back to your site should be done with an href attribute and a anchor tag. Like so. When doing this, your anchor text should be your keyword phrase. Bear in mind that the keyword phrase should be relevant to the landing page of the link.

<a href="url">Text to be displayed</a>

Taking effort to author and distribute powerful articles should be a heavy weighted strategy in your site promotion. Don’t ever neglect or under-look this strategy.

Article marketingon top of anything, goes a long long long long long way in SEO. It builts a strategy that LAST over time. It’s a great way to built viral distribution and popularity that can contribute targeted traffic in the long run.

Article marketing doesn’t just stop there. With some creativity, you can start a blog. Blog’s arent’ just for mickey mouse fun. They can be a great business promotion tool in your online business. Writing on your blog is essentially the same as submitting to article directories. Only difference is that you have to “publicize” your blog. But with some decent effort, once the search engines start indexing, they will constantly index the content on your blog. Contributing to your blog on a frequent basis will let the search engines know that your blog is of importance and has fresh content. This is a big plus with the SEngine’s algorithms.

The most important thing you must realise in this post is not the technique to go about marketing your content. The important thing to know is that in the long run, these articles you create will deliver multiple streams of visitors from each content. Not just any visitor, but unique targeted visitors that are more likey to be “called to action”. If i may say, this is site promotion at it’s best.

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