Singapore SEO-Web design methodology (Part1)
So you’ve thought about getting your site an online presence or perhaps are considering getting a new site for your business. What is elementary and yet crucial to understand is that you MUST build a website that includes search engine optimisation best practice principles as well as keeping in mind usability, audience and niche. You will immediately lose your chance at being competitive once the search engines determine that your site is uncrawlable or if your users have a hard time navigating through your site.
All in all there should be 6 crucial steps that you should obey as a rule of thumb.
1) PLANNING YOUR DESIGN
Before you rush off and built your site, decide what the purpose of your site is for. What is it existing for? Are you providing information? Is it an info-based site or a commercial site whereby you have product or services to sell? Know your niche. You have to determine this because everyone knows that there are only 2 kinds of visitors online, people looking for freebies (research, info, knowledge) and people willing to make a purchase. Know your audience well. It would be no point trying to figure out why you can’t hard-sell that “info-freebie” visitor even after 20 exhaustive follow-up Emails.
Bear in mind that marketing to people is all about getting the effective attention of a target audience that are looking for what you can give them. It’s all about matching things up correctly.
Here’s a WEwewe calculator. Go have fun with it and discover how “i” focused your sales pitch is.
2) Site Analysis
Im gonna try my best to keep this post short as i could ramble on through the day.
Now that you’ve identified your site goals, sizing up your competition can be a great step forward to help you gain a leverage above them. You can do anything as simple as:
- Study their link architecture
- Study your competitions target key-terms and don’t be the guinea pig. Use the effective ones.
And please, don’t give the poor excuse of not having resources or tools to do that. There are so many SEO tools that can aid you available freely online. Go to our site, here’s the link: SEOPRO. We’ve provided an arsenal of the best software online ALL FREE. Yes, we all like “FREE”.
3) SEO Design
I can’t stress further the importance of an SEO-friendly design. This is because that element can make or break your online business and the Search engines and online community can be very unforgiving.
2 aspects will be
1-your User friendliness. Research what your niche looks for in a site. Does it command authority through its design? Or does it look like a scrappy cheesy template? What are the crucial info your visitors expect to see? Certs, contact info,etc. What kind of navigation are they more inclined to? flashy hovers,pop up menus, css nav menus, horizontal, vertical?
2- Your Search Engine compliance and friendliness. You won’t believe ….i was browsing some SEO companies websites recently and not that i like to scrutinise but even these “industry experts” have scum in their coding! …more on that another time. Are you using frames, excessive redirects, excessive heavy javascript coding, flash,etc. All these are things you need to consider thoroughly.
Consider the language you will code in, or your website designer will code in. HTML? PHP? AJAX? FLASH?
Again, there are resources all over the Internet to do a ‘mom&pop’ comparison. Study and weigh the pros and cons of using the different programming languages and also be choosy about who designs your site. You don’t wanna be caught with your pants down.
Eg:A lot of web designers have the habit of using heavy javascript. Absolutely nothing wrong with that! Only that the search engines hate having a hard time wading through all that coding they deem as “nonsensical”. But, the correct thing to do should be to place your javascript coding in a separate file and link up to the file with a command like so:
<script language=”JavaScript” src=”filename.js” type=”text/javascript”></script>
where “filename” is a plain text file you seperate your java coding in.
Moving on, let’s consider the quality of content your site will host.
In my next post i will write about points 4, 5 and 6 where i dicuss Implementation, TEsting and Maintainence. Stay tuned and keep learning.
